Typography | Colors | Wireframes – website | Social media | Art direction of photography
Challenges:
Crafting the artisanal image of a premium product within its segment, distinguished by its unique brand voice.
Pre-launch:
• Conducting market and competition analysis
• Identifying target niches and market segments
• Developing a timeline for creating essential visual materials
Steps:
• Curating inspirational mood boards (graphic and photography)
• Crafting a creative branding concept for the entire brand
• Managing and overseeing the product photoshoot
• Designing the UI and UX of the website including the online store
• Collaborating with developer and copywriter for website implementation
• Crafting the communication language for social media – devising engaging posts coherent with the brand identity
